Hubertine, a local & passionate digital designer, referred Justin Baillargeon for a Personal Branding Session. Hubertine had worked with me, a few years ago, on the brand identity for another Realtor® named David Smith. More than once, I’ve joked that David is my poster boy for personal branding – because he totally gets what it’s all about. But now?!
Now, Justin rivals David for that top spot.
Justin is easy going to say the least. His sense of humour – totally contagious. In our phone conversation, he quickly offers up the fact that he feels very comfortable with and knows his client base well.
A key point in branding is knowing your customer.
For such a calm, easy going guy, I was surprised at how nervous he was. I think he was concerned about the images looking silly or unrealistic to who he is. But Justin totally knocked it out of the park. Of course, everyone has a silly moment or two – but I worked hard, shouting a few Ryan Gosling “Hey Girl” memes, to put him at ease.
Every good brand provides context.
So, we ran around Clayton together. Looking for textures that meant something to homebuying. Brick walls, flowering trees, playgrounds – and even a signing session with clients.
Because Justin’s girls (ages 6 & 3) mean so much to him and the longevity of his life and business in the Clayton area, we joined them at the park for a few shots. He’s already focused on making space for them in his business – if that interests them, of course. Justin’s lovely assistant also joined us for a couple of great team shots.
When I look at these images I see so much – a wonderful father, an easy-going, friendly business person who you can hang and have a beer with — after he helps you find your forever home.
To me this is what branding is all about.
Find Justin’s images below but first read more about Justin in our Q &A.
What do you think you and your brand stands or should stand for?
Down to earth. What you see is what you get. Honesty, success. going the extra mile.
What are the key characteristics and traits of the brand?
A little outside the box. I have a branding iron stamp as my logo, and am going with something more casual but professional.
What types of people use your brand’s product or service?
Middle class families and younger buyers.
What do you think your brand does uniquely well?
I want to capture the eye with fun, unique adverting.
What inspires you to wake up in the morning and do what you do?
I love helping people experience a smooth transaction. I love meeting new people. The excitement that no day is the same in
Where do you draw your inspirations from?
My dad hardest worker I know. I need to be successful for my little girls and would love to build a business that gives them an
option to join if they chose to down the road….
Things I love…
Kids, golf, beer, wrestling, football, hockey, running, gym, friends, music.
If you had an inspirational mood board, what would be pinned to it?
My kids artwork. 3:05 (time to qualify for Boston.) picture of a beach, Motivational speeches from sports movies. Business
goals for the year.
My bucket list contains…
Moonwalk like MJ, go to Germany, Go to superbowl, qualify for the boston marathon.